Indian Athletes Neeraj Chopra and Manu Bhaker See Surge in Brand Value Following Paris Olympics 2024
The Paris Olympics 2024 has been a game-changer for Indian athletes Neeraj Chopra and Manu Bhaker. Their success at the prestigious event has led to a significant surge in their brand value, making them some of the most sought-after athletes in the country.
Neeraj Chopra, who won a gold medal in the javelin throw event, is set to see his brand valuation skyrocket from USD 29.6 million to over USD 40 million. This is a testament to his incredible performance at the Olympics, which has made him a household name in India and beyond.
Manu Bhaker, on the other hand, has recently signed a brand endorsement deal worth a whopping Rs 1.5 crore with soft drink brand ThumsUp. This is a significant achievement for the young shooter, who won a silver medal in the 10m air pistol event at the Paris Olympics 2024. Her impressive performance has made her one of the most promising athletes in the country, and her brand value is only set to increase in the coming years.
Even athletes who did not win a medal at the Paris Olympics 2024 have seen a surge in their brand value. Wrestler Vinesh Phogat, for instance, has seen her endorsement fee rise from Rs 25 lakh per deal per year to around Rs 1 crore. This is a significant increase, and it shows that even athletes who do not win medals can still make a name for themselves and attract lucrative brand endorsement deals.
In conclusion, the Paris Olympics 2024 has been a game-changer for Indian athletes, with many of them seeing a surge in their brand value following their success at the event. Neeraj Chopra, Manu Bhaker, and Vinesh Phogat are just a few examples of the many talented athletes who have made India proud and attracted the attention of brands and marketers alike. As India continues to produce world-class athletes, we can expect to see more success stories like these in the future.